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Strategy Development

Developing the Strategy (Steps 3, 4 and 5), builds upon the lessons learned in A Strategic Approach to Communication Planning (Steps 1 and 2). In this training, you will take your communication goals and objectives and integrate them into an overall strategy. By the end of this training, you will have learned how to identify your target audiences, develop your key messages, and identify the ways you will deliver those messages.


Training Resources: