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Earned Media

Welcome to Developing Media Relationships. The power and influence of the media is undeniable. The media can be a valuable channel to reach your target audience. In this training you will gain an understanding how the media works and how to develop a relationship with your local media outlets can prove extremely beneficial for your program. Developing Media Relationships: The Value of Earned Media focuses on learning how to identify the right earned media outlets, best practices for working with the media, and how to respond to media requests.



Training Resources:

Earned Media - presentation