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The number of infant deaths in a community is one of the best indicators of the community’s health status. The infant mortality rate (IMR) is defined as the number of infant deaths per 1,000 live births. High infant mortality and persistent racial disparities in birth outcomes have been highlighted for decades.

Significant improvements have come about via advancing medical science, effective policies, technology and public health. However, Georgia consistently ranks much lower than the national average.

Taking Care of You:  Preventing Infant Mortality 

In 2013, Healthcare Georgia Foundation launched the Taking Care of You infant mortality initiative among high disparity populations to achieve measurable reductions in adverse birth outcomes, including but not limited to: low-birth weight, prematurity, and Sudden Infant Death Syndrome/Sudden Unexpected Infant Death. This initiative builds upon a previous demonstration program supporting promising approaches to improved infant health. 


Program Overview 

Healthcare Georgia Foundation supports the implementation and/or expansion of evidence-based programs designed to improve birth outcomes in Georgia. The Taking Care of You initiative is a multi-year funding effort by the Foundation to reduce preterm births, low-birth weight and SUID/SIDS among targeted high disparity populations in Georgia through the application of evidence-based interventions. This initiative also constitutes the Foundation’s investment and contribution as a larger statewide effort to improve infant and maternal health outcomes in Georgia. Taking Care of You builds upon a previous demonstration program supporting promising approaches to improved infant health. 

This initiative reflects a commitment to achieving health equity through targeted
community interventions addressing population health disparities.

In addition, the following were awarded grants as a part of the Taking Care of You initiative: 

  • Emory University School of Medicine: Support to conduct a cross-site evaluation of the initiative
  • Porter Novelli: Support for a social marketing and outreach and education campaign


Additional Resources

America’s Health Rankings – United Health Foundation

Kaiser Family Foundation

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